Tips from a Photographer (and Mum) Who’s Seen It All
Let’s be honest – deciding what to wear for a family photoshoot can feel more stressful than the actual session. I know because I see it all the time… and because I’ve been that mum frantically ironing clothes the night before, only for one of my kids to change their mind about their outfit in the morning!
Over the years, I’ve photographed families of all shapes, sizes, and personalities – and I’ve learned that what you wear truly makes a difference not just to how you look, but how you feel during the session.
Here are my honest, tried-and-tested tips to help you plan outfits that look good, feel good, and (most importantly) still feel like you.
1. Keep it comfortable
If your child hates scratchy fabrics or you can’t breathe in that fitted dress, it will show. The best family photos happen when everyone feels relaxed. Go for clothes that move with you – soft knits, cottons, and relaxed fits work beautifully.
I often say: if you wouldn’t wear it to a family brunch, don’t wear it for the session.
2. Start with one outfit and build around it
A great trick I recommend to all my clients: pick one person’s outfit first – usually mum’s – and then build the rest around it. Choose something you feel confident in, and then add coordinating colours for the rest of the family.
This avoids the “everyone in white shirts and jeans” look. Instead, you’ll have a natural palette that looks harmonious, not forced.
3. Neutrals and earth tones are your best friends
Neutrals photograph beautifully and age well. Think soft beige, cream, dusty rose, olive green, navy, and warm browns. They also draw the attention to your faces, not your clothes – which is exactly what we want.
Bright reds, neon pinks or logos? Better left in the wardrobe. They can distract and clash with other elements in the photo.
4. Textures > patterns
Textures like chunky knits, linen shirts, or a wool cardigan add visual interest without overwhelming the photo. If you love patterns, keep them subtle and avoid mixing too many at once. A floral dress for your little girl or checked shirt for dad can work beautifully – just pair them with solid colours elsewhere.
5. Shoes matter too
I once had a beautiful family session where everything was perfect – until I noticed dad’s bright neon trainers. It’s an easy thing to overlook. Keep footwear simple and clean – bare feet work great for studio sessions!
6. A quick word about matching
Matching is cute… to a point. You don’t have to all wear the same thing. Coordinating colours and complementary tones look far more natural. Think “we go together” rather than “we’re wearing uniforms.”
7. Let kids be kids
This is a big one. Let them bring a favourite accessory – a bow, a hat, a soft cardigan. If they feel like themselves, they’ll be more relaxed in front of the camera. And if they insist on that one odd necklace – let’s include it for a few shots! It’s part of their story, after all.
Final thought
The goal isn’t perfection. It’s connection. The giggles, the cuddles, the way your toddler hides behind your leg – these are the moments we want to freeze in time. And what you wear should support that, not get in the way.
If you’re ever unsure, I always offer help choosing outfits before a session. You’re not alone in this!